What could happen if urban culture, fashion, art, and media merged to create a luxury lifestyle brand? Moreover, not just any stereotypical brand but a creative and expressive epicenter for personal and professional development for the next generation of disrupters. It was with this in mind that Hustle Culture Co. was born. Under the creative direction of K.A. Perkins, Hustle Culture Co. creates fashion, produces music, publishes books, and more.
Its founder and CEO, K.A. Perkins, is one of the most unconventional creatives. K.A. Perkins has over 25 years of experience in education, business, project planning, and community development. Throughout his career, he served as a teacher, principal, director, superintendent, chief academic officer, curriculum and instruction director, and executive director. While also moonlighting as a photographer, DJ, writer, designer, and artist. K.A. Perkins has his bachelor’s degree and master's degree and is currently working on his doctorate. While Education is important to K.A. Perkins, his passion is giving people the tools to empower their lives.
That is why he created Hustle Culture. In the fall of 2019, when K.A. Perkins was meeting with a group of High School Students, he realized there is a critical need to empower people with the skills, principles, and competencies needed to excel in life. Moreover, this could occur by creating a culture and brand that embraced fashion, art, music, and media and merged it with empowering content connected to an online community. For K.A. Perkins Hustle Culture, this is a participatory movement and mindset by which followers are citizens of a community of people impacting the world. Live Life and Hustle!