THE HUSTLE
NEVER LEFT.

During the COVID-19 lockdown, I wrote Hustle Culture because I believed the pandemic would permanently change the world of work. People needed more than a résumé or a set of qualifications. They needed to understand the unwritten rules of how work really works.

It does not matter how smart you are or how young or old you may be. A hustle mentality is not simply about working longer or sacrificing your life. Work-life balance matters. The real challenge is learning to think, adapt, serve, create value and execute with intention.

That book became a product, then Hustle Culture Co. It grew from the roots of G & P Unlimited Co. and helped shape a larger idea: Avodah — work, worship and service. Hustle Culture is the mindset for doing the work; the larger Avodah Ecosystem explores the meaning, discipline, tools, wisdom, community and legacy of that work.

It started with a book. It became a way of thinking. The work continues.